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04 Dec/24

What Are You Missing: 5 Statistics That Prove Why Your Business Needs a Website

Why Does Your Business Need a Website? In today's global world, having a website is not just an advantage—it's an absolute necessity. Whether you run a small local business or are part of a large corporation, your digital presence determines how customers find and interact with you. Here are 5 statistics that clearly demonstrate why every business should have a website.

1. 70-80% of consumers

research a company online before deciding to make a purchase. The percentage varies by industry, but the statistics speak for themselves. The number of potential customers who are not influenced by whether you have an online presence is steadily decreasing, and soon only a few will not search for information about a business online before making a purchase decision.If your business doesn’t have a website, you are literally leaving a significant portion of your potential customers in the dark. An online presence provides a platform where potential customers can learn more about your products or services, increasing the likelihood of a transaction and boosting trust in your brand.
"When I took the position, only some physicists in the field of high technology had heard of the so-called World Wide Web... Now even my cat has its own internet page." Bill Clinton

2. 38% of people say:

they will permanently leave a website if its content or layout is unattractive.First impressions are everything, especially online. Data shows that for nearly 40% of internet users, the design and content of your website are critical factors. Without an attractive and functional website, the chances of visitors staying and engaging are minimal. Investing in a professional-looking and easy-to-navigate website can significantly boost your sales conversion rate, whether you're offering goods or services.

3. 48% of users expect:

websites to be optimized for mobile devices.This figure is growing rapidly. In just 2-3 years, it is projected that 95% of internet traffic will come from mobile devices. In fact, if your website is not mobile-friendly, you risk losing a large number of potential customers. A website that automatically adapts to devices with different screen sizes provides a seamless and convenient user experience, regardless of how customers interact with your business.It becomes clear that having a website is necessary but not sufficient for improving your business's visibility. Responsive design is what sets a modern, functional website apart from the rest.

4. 63% of users use:

websites as the primary channel for contacting businesses.Studies show that 63% of consumers cite a website as their main way to reach out to a business. This highlights the critical role a website plays in customer communication. The absence of an easily accessible and well-designed site can limit your ability to respond promptly to questions, inquiries, or issues, potentially harming your reputation and customer satisfaction. A professional website ensures smooth communication and fosters trust and loyalty with your audience.

5. 75% of users admit:

they judge the credibility of businesses based on their website design.Trust is a key factor in customer relationships. A full 75% of internet users acknowledge that they assess a business's reliability based on its online visual appearance. Without a professional-looking website, a business may be perceived as less trustworthy or even unworthy of trust. On the other hand, a well-designed website conveys attention to detail and inspires confidence, even for little-known or emerging brands.The internet era has transformed how customers interact with businesses. If your business still doesn’t have a website, this inaction could be costing you dearly. Not only are you missing the opportunity to reach new customers, but you also risk alienating your current audience with poor communication and a lack of trust.Of course, we understand that not everyone has the technical or marketing expertise to create and maintain a strong online presence for their brand. That’s why we at Bravo Aerospace specialize in comprehensive solutions for bringing businesses online—without any initial investment required on your part.Don't waste any more time, Explore our plans or Contact us today.

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